Hm... I thank a player written news paper would be good for era iphone.. maybe a "Player Run Busniess" team with 1 main editor, 1 Staff member (PR for supervising the newspaper), and a few writers to help the editor (if you wanted to do something like a newspaper you could buy on the server).. You could use a WordPress Blog and FeedBurner to send out newsletters from a blog, or just make a subforum of Era News paper posts. Just some thoughts....