Honestly I totally agree with this. The way it feels like the game is moving, there should be a much larger emphasis on guild loyalty and sticking to a single guild. There is so much guild hopping happening recently, (much due to towering and military guilds) that it feels like there isn’t much purpose to a single guild anymore.
To add onto this, players should be able to invest into the guild with gralats or irl money to unlock certain guild traits (ie. Having extra rooms in the guilds’ gh, or being able to invite more members, a gif logo, etc.)