Theyre having fun in a game which lacks for fun content. You can think they're cringe or not, but its a large group of players making the best out of a bad situation. They aren't bothering you so I don't see why its an issue. You sparring with your insane delay is probably more annoying to people then these guilds. They're having fun doing something unorthodox, and they made their own system out of a simple game. Call it whatever you want.