In order for the company to make some sort of profit, the player receiving the gralats (who also made the merchandise) would have to receive only a fraction of the gralats paid for the items.
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This. The only reason they would take some of the profit is if they wanted to do that in order to prevent someone from making too much money from their store. They could just account for that by raising the price it costs to run a store. The server getting a fraction of the gralats that the player makes doesn't give them profit. Their profit would come from gralat packs that people buy in order to purchase the player-made items.