Ah yeah! I was hoping someone would ask that
The good thing about the game is that it is a way for me to periodically track the activity of the players in order to determine how engaged they are and how often they use the website.
As I have specified above, once we reach a decent playercount and the users
seem to be coming back for more, I will begin to trade the vits (the game's coins) for other currencies like Dogecoin and Bitcoin (of which I hold). This will slowly start to create a market of exchanges and once that is put in place I will begin to provide services that will exchange vits for cash and allow other users to purchase vits with real money (just like how you can buy gralats).
This flow of cash is what will build the virtual economy and ultimately raise the value of the currency itself. It is a bit of an investment but it's not as much of a risk as it seems as I will be exchanging based on the data I collect and making sure that things go smoothly during this process.