Yeah that's super unfair. Also I don't like the idea of not being able to create our own hats and being stuck with something we'll potentially dislike. Old 1k hats had so much creativity and effort put in to them. They were made EXACTLY how the guilds wanted them and I'm being honest here, if the hat I saw in a picture I was linked is the hat they are getting, then I feel sorry for them.
I also want to know how the hats are handled. Does the whole guild get them? Does the leader choose? If so then that'll just bring about the same problems. Guild leaders will kick the randoms who put in the actual effort and recruit their friends for a free hat. I think only the players who contribute the most to getting the top spot deserve the hats.