But it is being treated as an official asset because there is no alternative (if there is then somebody should be testing and endorsing it), for as you've said "Making Graal more money". If a third-party is attracting this much attention and bringing revenue to a company, but not quite displaying the standards that the company wishes, then it's a common theme for the company to stamp out the third party by releasing a similar product. That is how things work. It's basic business.
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If it's not part of the company then it is not official and therefor remains as an unofficial website just like fansites and even graalians.com
It doesn't matter if people use it a lot or not, it's simply not official if it has no direct ties with GraalOnline or its creators and has not been endorsed as being an official part of their franchise.
The way you make it seem is that you think fansites count as an official part of the game they made their site about just because a lot of people visit it which is simply not how it works