here's a relevant case study:
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I agree with what Basi says here.
This is why i think servers kinda are just more and more needed, If you want to appeal to a larger audience and a larger group of players, You want servers for this kinda thing. So people who speak english can pick an english server, People who speak Portuguese can be in a server with the language they speak. Because as Basi said, If you enter upon a game that you have no knowledge of and just see a bunch of people speaking languages that aren't your own. Of course you'll prob just leave that game.