Keep some kind of record or competition that is governed by impartial staff members. Have a list of the top 50 for the season culminate in some kind of voting scenario for a 'staff favorite' or 'people's choice' categories. .
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I like this one, sounds kind of similar to what Era does. Not sure if you've seen it, but it might be worth a look to see if it is in the same vein of what you'd like to see.
Thanks for the ideas!
Holiday themed events for builds or counter-season events (christmas in july, tropical vacation in december, etc) with an entry fee and prize..
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I've seen some Holiday-related stuff like that done on
graal's instagram, though it seems to mostly be outfits with houses mixed in.