2. if a music appears in ur video more than 7 seconds, they will take all the profits no matter what ur content was. It's not same as naruto example. Not talking about people who steals contents, but people with original content with sounds gets screwed.
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But you're using someone else's copyrighted material without their consent. It doesn't matter if it's 7 seconds or 7 minutes. Who's to say those 7 seconds aren't the reason people are clicking on your video, hence the reason you're getting the ad profits? The content creators get to decide when and how their content is used. It's not like someone else can just use it and give them a portion of the profits without them specifically consenting to that use of their content.