Ask EA how PTW is going for them lol. Look at battlefront II, Look any For Honor when they decided to closed off heroes to make them unlock able but taking an insanely huge amount of time to any hero. EA had lawsuits and memes made out of them, Ubisoft had to redo coin system.Or look at Destiny and Destiny II, Destiny was amazing and people loved destiny but as soon as their hard earned emotes and gun catalyst were available for people who had money destiny lost a bunch of its players.