Could just be me, but I feel as if around 2009-2013 there was a larger sense of loyalty & a respect and/or desire to join prestigious guilds. Take a look at guilds like (MENSO), (VeNuS GoSPeL), (iHot), (Black n Yellow), (Zanza) & branches, (Mau5trap), (Falcons High), (Characters Japan). They all lasted for a while and were very successful guilds in regards to being active & achieving what they set out to do.
Players aren't obligated to give a hoot about any guilds, but I think a lack of respectable, prestigious guilds & recognizing that prestige is part of the issue.
If only that were something that could be fixed :c