Ive actually had someone take the Lapse name while I was doing some gang experiments on era with ice shadows and lapse lol. They did it just to annoy me too. I think someone had also taken ice shadows name when i had it named crimson shadows or something. Eventually they got spammed a lot for being unoriginal and a jester copy. Which is what happened when era first came out and fake classic guilds came on. I don't think it will be a big deal. Also by reserving guild names, that also includes all the guilds people have that they do absolutely nothing with. Maybe someone wants to take that name somewhere. It's a new server. A new start. If the name bothers you THAT much, stay on the server where it means something I guess.