Because that’s all it was and still is, it existed years before they made that quest, and it was just a convenient item to start it off (starving guy in cave).
Golden apples have a major role in Norse mythology, that’s the only reason they’re being sold, and it’s not in a way that would make sense for a mini-quest involving them.
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Buy like 10-20 of them at 40 or 50 g now, then resell them in 6 months for 150. Ultimate quest.