# of house likes (lifetime, not seasonal)
# of hats purchased/owned/won
# of furniture objects owned
# of mounts
# of friends on list
# of steps taken
# of guilds joined (over account lifetime... if data is logged on this)
# of admin cookies received
# of honor points... wait...
My main suggestion is clean up the menu systems in general.
The guild menu system (and friends list, etc) are ugly and don't match the in-game graphic style at all. Now with the odd font and peculiar choice of design (sliding menu?) the profile stands out even more as separate from the existing menu. I hope it all gets reskinned in a way that allows for a uniform look.
Maybe give those message boxes on in-game objects a once over too. That scroll effect and weird font stand out as well.