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It’s a way to weed out players that want to actually play vs players that just push the event button without even looking at what event is being hosted.
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This.
And it's also about weeding out noobs.
And it limits the number of events you can play; at least for dead broke people.
Giving a free ticket for participating is a half-decent offset for the fee.
But you have to pay for several events to be able to get a prize. At which point, its basically the same price as buying a hat at a shop, which is fair enough.
But really imo, winning the event should pay out 5 or more tickets.
So really it boils down to-- the only reason you should pay for events is a) if you are truly interested in the hats; or b) if you really think 150g is worth the 3min of entertainment of playing the event.