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I'm not suggesting that monetizing the game is easy, but there are ways that will incentivize in-app purchases without causing people to be angry or dissatisfied with the product.
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The most obvious suggestion being, the quality in cosmetics currently. Bunch of overpriced rubble with minor recolors costing nearly $2 a piece in terms of money, which isn't easy to come across in this game unless you devote yourself to farming or any method, or spending real life money.