A 12 month Gold subscription has cost as much as $50 depending on fluctuating currency conversion rates. In fact the price which is still listed on the Graal website currently works out at just above $40, even though the need for a subscription was removed in late 2013 and the game is practically abandoned by Graal management. The website is essentially asking $40 for a community name, and even one of those can be retrieved for free either by emailing Xor or via script exploit. A community name doesn't even allow you to register an account on the official Graal forums anymore either.

I bet if the website was updated to sell a community name explicitly for a nominal fee, it would make at least a tidy sum over the course of a year. "How do I make a name?" is a question I get asked a lot.