It got really annoying when I would try to find Coco's account so I could go to her cool house for me to find her account flooded out by who knows how many other people that are named Coco or have coco in their name that just so happened to log on more recent than THE Coco.

unfortunately it is like this on purpose but it should organize searched members some other way or give players options on how they want to organize the member search results.