Wat? I'm saying the shirt implies it?
You have to try to realize what people on the streets would think of a shirt as it will be worn in public by a person.
For that whole reason it's not a good idea to wear a shirt with the picture of a black guy with the phrase "cheaters always win" below it.

You can't expect people outside to understand some random meme or whatever it is.

Plus, if you actually want to make sales then I doubt it would work very well when there's a high chance of negativity being sent towards the consumers for having said object