People have been getting offended and have voiced and fought for their culture, ideas, and beliefs for as long as people have been communicating with each other. The difference now is that it is much easier to voice and fight for your opinions, and also easier to hear other opinions and be fought against.
Before the internet became readily available to most of the world, people were safe and happy in their small, little worlds. People are able to share all of the things that were once strictly personal--culture, religious beliefs, political views, sexuality--to every single person on the internet, and are now being introduced to the same personal things everyone else on the internet is sharing.