The only way Ol West could become an actual "Adventure" is if we make the map MASSIVE. Every season, the map would be reset and a new map would be randomly generated.
People would build up their own bases and gangs. I think that guilds would be way more expensive, however. If theirs a million guilds, that wont fare well. It will be so expensive that most people will just wanna join other people gangs.
Gangs could have all out wars, or stay neutral and help people. All up to them. Of course, there would still be a main town in the middle that would always stay. Their would be walls seperating it from the wilderness.
Randomly generated caves with ore in it would be cool. Maybe even randomly generated towns Gangs can rule? Idk. Just some stupid ideas I had