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Just have some decent staff livestream and globally announce in game and give out a event hat.
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That's pretty much what you have to do.
"Hello, everyone. We are now live streaming the tournament to twitch.tv/GraalOnlineClassic. We are also doing events on that stream in which we will randomly pick someone who shouts 'GST' in the chat. We hope to see you there."
A ton of people are gonna rush to that link, and start spamming "GST".