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It wouldn't make sense to implement a tower system specifically for one tower. Not to mention the fact the biggest issue is that players don't want fun when it comes to competitive stuff like towering, that asks you to invest hundreds of hours--they want quick and easy.
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That depends on the player.
Many players tower for a hat, true. But on top of that many others tower for fun, pride and satisfaction.
A lot of players start towering guilds for fun, then turn into 1k guilds.
Some do it for fun the whole way through their adventure, even though there aren't many guilds with that approach left they still exist.