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Yes, I see what you mean. Now the question is why is that happening and can it be fixed. Is it the players fault or is the system setting them up for failure.
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There are plenty of games where it isn't a problem, which makes this a systemic issue. I think that article provides a good ideal to aim for. Mind you, the article is in a magazine about board games, board games have thousands of years more history to learn from than MMOs, and that existing research done on board games has been used to show why some MMOs succeed and others fail.