It's actually not as hard as you perceive. And your first try isn't always going to be your best. MattKan has already escalated to over 100+ moguls. Some people pick it up faster, some people just aren't twitch gamers.
I don't expect the game to be mega popular; we're already doing better than I expected our first release to do (and we're still climbing in players). You say "da truth" but I say opinion! =)
And the coding is done in Unity using C#, btw.