It is unfair anyway you put it. This is coming from someone who doesn't even care. The fact that they are able to choose who the items go to is the point. It goes to the same people and you HAVE to know a staff member in order to get anything. That is what people are trying to convey. You can try and justify it that it is their birthday, but it's their birthday, not 5 other personal friends. However, as long as the items aren't game changing or OP, it really shouldn't matter.
Unfair: yes
worth complaining about: no