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Oculus Rift is a virtual reality headset to help enhance a gaming experience.
Ouya is an android-based console platform aimed to provided a low-cost console with an interesting developer business model that current consoles don't provide. I would also say it has a chance of being a popular option in the 'media brick' market (Apple TV, Roku, Boxee, etc.) as well.
They're two completely different things, the only common attribute is wanting to provide a "different" gaming experience.
However both the success of the Ouya and even the Oculus Rift will depend greatly on the developers supporting it.
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Not different things actually, Ouya's goal (as said in the video shown in Kickstarter) to make people re-attacked to their TV. The rift would actually work 'on your eyes'. Ouya has it's own platform (Android), so does the Oculus (Oculus SDK, Unity, UT3). Both are genetically consoles, both have their own games that works for themselves.
Ouya (I'm not sure with who it is partnered) and the Rift (partnered with Unity, Valve, Unreal Tournament)... At the moment, both of them are aimed to developers, open source.
As much as an Ouya needs a TV, so does the Oculus with a PC (currently, but soon it will be portable and could be run with multiple platforms), the Oculus 'does' have a controller, and it could be any controller connected to the PC (a keyboard will not work).
Compared.