This week i bought a new pair of earbuds on Amazon.
SMS "Street" by 50Cent (no i dont listen to rap).
They have flat-wire tangle-free cords which i like because regular ones are annoying to untie when theyre in your pocket. The silicon earpieces cancel background noice and the sound quality is 10x better than the generic Apple ones.
They cost $120, but i found them on Amazon for $65 ;D (i wouldve bought Beats but of course you dont find good deals on the popular brands)