Most do think about 1K hat pretty much every guild I've been in/been leading always wanted hat, with exception for zZ FATAL Zz on normal server that was about seeing how fast we could get it and beeing in top 15 was aim(13th to get 1k on normal server)...Then we Aimed for 1st to get 1K on Fb server(Ended up getting 1st to 1k on that server aswell) But everyone wanted hat in the end, I mean why wouldn't they if they have spent time at forts each day.
Some guilds have aims, some guilds go for the hat, I hardly see it changing unless they scrap the 1k hats etc.