This is a legit complaint. I don't understand why people are brushing it aside and making excuses for it. I wouldn't go as far as to say this is false advertising, but it is flawed advertising. This breaks what little consistency the game has, and when it comes to purchasing items, that's a no-no. It would be insanely easy to add a display with the purchase confirmation that shows your character wearing the hat(that would change the player direction every second or so) above the confirmation window and would alleviate all problems like this, and in fact make buying hats a better experience. It would literally take like two minutes to script.